Author Archives: Bill Simon

Should Marketeers ditch the concept of Millennials as everyone wants to be treated this way, right?

Categories: Customer Analytics Insurance Operational Database

It is very easy to think this may be true as future generations of consumers, such as Gen Z, desire many of the same customer interactions and experiences from brands as millennials.  But lets dig a little deeper into this this question. Even though both of these groups may look young, there are many differences…

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What customer centric corporate culture really means and why it is so important

Categories: Customer Analytics Data Science General Insurance Operational Database

All organizations, big or small, have a unique corporate culture that has been nurtured and mastered over the years. A company’s culture is its basic personality and the essence of how employees interact and work.  It is the sum of company beliefs, ethics, expectations, goals, value and mission. The company culture is normally where brand…

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