Tag Archives: marketing

The cost of not embarking on a customer 360 strategy

Categories: Analytic Database Partners

Gartner’s recently released report “Master Data Management Forms the Basis of a Trusted 360-Degree View of the Customer,” shares the results of an executive survey highlighting several key points, including that customer initiatives, are among CEOs’ top five priorities in 2018. The report includes numerous strategic recommendations and outlines the impact of a Master Data…

Read More

Use Apache Hadoop and Tableau to Improve Marketing Outcomes

Categories: Analytic Database Enterprise Data Hub General Partners

Psst… hey, can you keep a secret? I heard from a reliable source who shall remain nameless that there’s a new Star Wars movie about to hit the theaters! Maybe even as soon as this month! OK,  obviously this isn’t a secret. In fact, I believe the omni-channel marketing campaign that is generating hype for…

Read More