Data-driven marketing is the new black. As marketers uncover the magnitude of value they can derive from the data at their disposal, they will be faced with a new set of data management-related challenges that can either make or break their quest. IDC predicts that 163 zettabytes of data will be generated by 2025, uncovering…
This post originally was posted on CMO Innovation and can be found here. These days, we hear of businesses tapping on data analytics to gain insights and make data-backed, informed decisions on almost anything. Be it market data for driving a promotional campaign or inventory data for planning storage or warehousing, businesses are looking to…
Psst… hey, can you keep a secret? I heard from a reliable source who shall remain nameless that there’s a new Star Wars movie about to hit the theaters! Maybe even as soon as this month! OK, obviously this isn’t a secret. In fact, I believe the omni-channel marketing campaign that is generating hype for…