Tag Archives: Customer Insights

The cost of not embarking on a customer 360 strategy

Categories: Customer Analytics Data Warehouse Partners

Gartner’s recently released report “Master Data Management Forms the Basis of a Trusted 360-Degree View of the Customer,” shares the results of an executive survey highlighting several key points, including that customer initiatives, are among CEOs’ top five priorities in 2018. The report includes numerous strategic recommendations and outlines the impact of a Master Data…

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Six Strategies for Advancing Customer Knowledge: Bringing Data Together

Categories: Customer Analytics General

I often meet with our customers to help them understand how to connect modern technology to business success. The ever-present question at these encounters is “Where do I start?”  For them, they may understand that they need a data-driven strategy or the culture may aim to take a shift to being guided by data. These…

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