Tag Archives: Customer Insights

Doing a 180 on Customer 360 – The Preferred Path to Customer Insights

Categories: Customer Analytics

451 Research Analyst Sheryl Kingstone, and Cloudera’s Steve Totman recently discussed how a growing number of organizations are replacing legacy Customer 360 systems with Customer Insights Platforms (watch the replay here). In this blog post, Sheryl outlines how next-gen CIP applications are delivering a better customer experience, and why businesses are relying on CIPs as…

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Take Customer Experience Back to the Future with Data

Categories: Customer Analytics

Delivering a positive and memorable customer experience is the cornerstone of nearly every organization. Failure to do so negatively impacts a company’s bottom line and reputation. Each year, companies invest millions of dollars in programs and solutions that aim to improve the customer experience and provide valuable customer insights, but what if for the answer,…

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The cost of not embarking on a customer 360 strategy

Categories: Customer Analytics Data Warehouse Partners

Gartner’s recently released report “Master Data Management Forms the Basis of a Trusted 360-Degree View of the Customer,” shares the results of an executive survey highlighting several key points, including that customer initiatives, are among CEOs’ top five priorities in 2018. The report includes numerous strategic recommendations and outlines the impact of a Master Data…

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Six Strategies for Advancing Customer Knowledge: Bringing Data Together

Categories: Customer Analytics General

I often meet with our customers to help them understand how to connect modern technology to business success. The ever-present question at these encounters is “Where do I start?”  For them, they may understand that they need a data-driven strategy or the culture may aim to take a shift to being guided by data. These…

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