Tag Archives: customer 360

Banks Use Big Data Analytics and Apache Hadoop to Deliver Contextual Experiences

Categories: Financial Services

Complex Customer Journey Customer interactions have become increasingly complex to map and understand in omni-channel banking.  Ask any bank and they will tell you it is a colossal undertaking. On average, consumers leverage 3-4 channels to interact with their bank – from web chat, mobile apps, devices, call center, IVR, ATM and branch. When you…

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Use Apache Hadoop and Tableau to Improve Marketing Outcomes

Categories: Data Warehouse Enterprise Data Hub General Partners

Psst… hey, can you keep a secret? I heard from a reliable source who shall remain nameless that there’s a new Star Wars movie about to hit the theaters! Maybe even as soon as this month! OK,  obviously this isn’t a secret. In fact, I believe the omni-channel marketing campaign that is generating hype for…

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