Tag Archives: customer 360

Six Strategies for Advancing Customer Knowledge: Bringing Data Together

Categories: Customer Analytics General

I often meet with our customers to help them understand how to connect modern technology to business success. The ever-present question at these encounters is “Where do I start?”  For them, they may understand that they need a data-driven strategy or the culture may aim to take a shift to being guided by data. These…

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Banks Use Big Data Analytics and Apache Hadoop to Deliver Contextual Experiences

Categories: Financial Services

Complex Customer Journey Customer interactions have become increasingly complex to map and understand in omni-channel banking.  Ask any bank and they will tell you it is a colossal undertaking. On average, consumers leverage 3-4 channels to interact with their bank – from web chat, mobile apps, devices, call center, IVR, ATM and branch. When you…

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