Tag Archives: customer 360

The cost of not embarking on a customer 360 strategy

Categories: Analytic Database Partners

Gartner’s recently released report “Master Data Management Forms the Basis of a Trusted 360-Degree View of the Customer,” shares the results of an executive survey highlighting several key points, including that customer initiatives, are among CEOs’ top five priorities in 2018. The report includes numerous strategic recommendations and outlines the impact of a Master Data…

Read More

Breaking down data silos: when SAP alone is not enough

Categories: Data Engineering Enterprise Data Hub Operational Database Partners

Running a large company is impossible without having an ERP system in place, and SAP business software remains at the forefront in this category. But when companies are looking towards new technologies such as data lakes, machine learning or predictive analytics, SAP alone is just not enough. To keep up with tech trends, businesses have…

Read More

Banks Use Big Data Analytics and Apache Hadoop to Deliver Contextual Experiences

Categories: Financial Services

Complex Customer Journey Customer interactions have become increasingly complex to map and understand in omni-channel banking.  Ask any bank and they will tell you it is a colossal undertaking. On average, consumers leverage 3-4 channels to interact with their bank – from web chat, mobile apps, devices, call center, IVR, ATM and branch. When you…

Read More