Another Strata+Hadoop World, New York edition, has come and gone (whew). As the largest annual conference attended by our customers, it naturally keeps me — Cloudera’s customer advocacy programs leader — very busy. Though sometimes seemingly frenetic, between customer meetings, success story interviews, the early morning Data Dash run for charity, and the Data Impact Awards celebration, it’s always memorable for the team. Hearing directly from customers’ mouths about the innovative ways they’re applying the Cloudera platform to solve business problems, transform industries, and even make the world a better place: that’s what makes my job exhilarating!
I’d like to reflect for a moment on this year’s Data Impact Awards celebration. The Data Impact Awards program has been running for four years now, and every year its winners are announced at the annual celebration which takes place in tandem with Strata+Hadoop World New York. The 2016 venue alone spoke volumes about the growth this program has seen since its inception. In the past, the event has taken place in an upscale hotel ballroom in New York City. It’s always been a relatively intimate, limited invitation affair — last year’s saw roughly 200 attendees, comprised of nominees, nominators, Cloudera customers, the Cloudera executive team, program judges, and other special guests.
The program itself has seen more and more high quality nominations each year, spanning a greater variety of geographies, industries, and use cases. This year didn’t disappoint — we saw impressive nominations from telcos, banks, healthcare companies, higher education and training institutions, governments, manufacturers, gaming companies, and more, spanning just about every continent across the world. And this year’s event really took it to the next level. The venue — Gotham Hall — was majestic, and attendee numbers were double that of last year. It was truly impressive.
If you missed the event, or the press release that followed, here’s a quick summary of this year’s winners. I’d like to personally thank everyone that was part of this year’s program, and congratulate all of our winners — your stories keep me motivated every day.
The 2016 Data Impact Award winners are…
Business Risk Reduction: Nordea
The large Nordic bank’s Cloudera data lake allows them to produce, report, and monitor core data faster and with better data quality management than ever before. The solution loads data in real time, empowers agile delivery with daily release cycles and has reduced time to market to a fraction of previous change cycles — all while reducing operating expenses significantly.
Customer Insight: it’s a tie! Between Drawbridge and NGDATA
Interestingly enough, all finalists in this category are technology companies that have literally built businesses on various aspects of the “Customer 360” vision.
Drawbridge is a cross-device identity company whose enterprise data hub ingests more than four trillion observations per week, 60 billion data and ad requests per day, 1.2 billion cookie syncs per day, and observes 360 million mobile devices per day so marketers can run and optimize cross-device campaigns in real time. The precision of its Connected Consumer Graph has been independently verified at 97.3 percent. This cross-device identity framework forms the base of the entire Drawbridge platform.
NGDATA’s Lily Enterprise customer experience operating system delivers a complete customer DNA, ingesting data streams from every available source including point of sale systems, enterprise applications, social media sites, and more to deliver real-time insights and drive omni-channel experiences. Clients in banking, telecommunications, and media/publishing have gained tangible results from using Lily to personalize their customers’ experiences and interactions.
Cybersecurity Modernization: Accenture Security
The behavioral-based Accenture Cyber Intelligence Platform (ACIP) relies on Apache Spark and Apache Impala to ingest billions of events per day. The platform then applies proprietary artificial intelligence techniques to the massive data set in near real time, identifying never before seen internal and external threats that can easily bypass traditional security approaches.
Data Platform Optimization – another tie! Between Dun & Bradstreet (nominated by Cognizant Technology Solutions) and Yellow Pages (nominated by AtScale, Inc.)
Dun & Bradstreet’s Global Archived Data Project has reduced the time it takes to transfer years of information across international borders from months to days or hours — driving more than $2.5 million in revenue and reducing data modeling costs by roughly $150,000 per score developed.
Yellow Pages, the Canadian arm of the digital media and marketing solutions company we’ve all known and loved since the days of getting those giant phone books in our mailboxes, has implemented a BI-on-Hadoop solution powered by Cloudera, AtScale, and Tableau to make the content and actions offered to its clients more relevant. The new environment is 20 to 200X faster while giving business users, data scientists, executives, and clients a single universal semantic layer.
Data-Driven Product/Service – Intel – Advanced Analytics
Intel’s Advanced Analytics group has built a machine learning platform on Cloudera to uncover hidden bugs and shorten time-to-market of its products. The platform robustly and quickly browses through many thousands of historical tests records to uncover hidden patterns; this task would take a human hundreds to thousands of hours and would be impractical to perform manually.
Fast Track to Future-Ready – Credit Suisse Group AG
Credit Suisse Group AG, one of the world’s leading global private banks with distinctive investment banking capabilities, set out to standardize on an enterprise-wide big data and analytics platform. Within a year, Credit Suisse productionalized the Cloudera-based platform with numerous additions including a number of security, authentication, and rapid push-button deployment enhancements. This allows any user that has completed associated prerequisites to get up and running on Hadoop in hours, not weeks, and has spurred many organizations across the bank to adopt the new platform.
IoT Empowerment – Kentucky Transportation Cabinet (KYTC)
Paraphrasing a line for their acceptance speech, this state often known for bourbon, basketball, and horse racing shows its government is a high-tech pioneer. Kentucky Transportation Cabinet (KYTC) oversees the state’s transportation system, which includes 27,000 miles of highways, 230 airports and heliports, and more than three million drivers. KYTC has built a real-time weather response system that incorporates real-time data from Waze, HERE, ESRI’s GeoEvent processor, and Automatic Vehicle Locations (providing sensor data from salt trucks). KYTC can aggregate 15-20 million records every 24 hours and process more than a million records per second.
Social Impact – Kentucky Transportation Cabinet (KYTC)
A second win for Kentucky! The state’s weather response system is helping Kentucky manage snow and ice events in real time by optimizing the use of salt on roadways, prioritizing routes, and understanding the environmental impacts of over-salting and plowing. The system is targeted to replace KYTC’s legacy 511 system providing real-time emergency road response and allowing KYTC to quickly adapt operations to changes in weather and traffic conditions that arise; supporting optimization of routes to save on net salt distribution costs. The best practices learned from building this system also allowed KYTC to help the state of Louisiana take advantage of data streams such as Waze during the recent flood crisis.
And there you have it — this year’s ten winners. Thanks again to everyone who participated in or contributed to this year’s program — in particular, to the judges that reviewed and scored every entry to determine our winners. For those who missed it this year, there’s always 2017!