Category Archives: Operational Database

Should Marketeers ditch the concept of Millennials as everyone wants to be treated this way, right?

Categories: Customer Analytics Insurance Operational Database

It is very easy to think this may be true as future generations of consumers, such as Gen Z, desire many of the same customer interactions and experiences from brands as millennials.  But lets dig a little deeper into this this question. Even though both of these groups may look young, there are many differences…

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What customer centric corporate culture really means and why it is so important

Categories: Customer Analytics Data Science General Insurance Operational Database

All organizations, big or small, have a unique corporate culture that has been nurtured and mastered over the years. A company’s culture is its basic personality and the essence of how employees interact and work.  It is the sum of company beliefs, ethics, expectations, goals, value and mission. The company culture is normally where brand…

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Turning petabytes of pharmaceutical data into actionable insights

Categories: Data Engineering Enterprise Data Hub General Open Source Software Operational Database

Authors: Mai N. Nguyen, Accenture & Mitch Gomulinski, Cloudera Imagine storing the DNA of the entire population of the US – and then cloning them, twice. That’s the equivalent of 1 petabyte (ComputerWeekly) – the amount of unstructured data available within our large pharmaceutical client’s business. Then imagine the insights that are locked in that…

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Breaking down data silos: when SAP alone is not enough

Categories: Data Engineering Enterprise Data Hub Operational Database Partners

Running a large company is impossible without having an ERP system in place, and SAP business software remains at the forefront in this category. But when companies are looking towards new technologies such as data lakes, machine learning or predictive analytics, SAP alone is just not enough. To keep up with tech trends, businesses have…

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