Category Archives: Customer Analytics

Customer experience, customer 360

Doing a 180 on Customer 360 – The Preferred Path to Customer Insights

Categories: Customer Analytics

451 Research Analyst Sheryl Kingstone, and Cloudera’s Steve Totman recently discussed how a growing number of organizations are replacing legacy Customer 360 systems with Customer Insights Platforms (watch the replay here). In this blog post, Sheryl outlines how next-gen CIP applications are delivering a better customer experience, and why businesses are relying on CIPs as…

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Take Customer Experience Back to the Future with Data

Categories: Customer Analytics

Delivering a positive and memorable customer experience is the cornerstone of nearly every organization. Failure to do so negatively impacts a company’s bottom line and reputation. Each year, companies invest millions of dollars in programs and solutions that aim to improve the customer experience and provide valuable customer insights, but what if for the answer,…

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Meet the newest Data Superheros: The Sixth Annual Data Impact Awards Finalists Are…

Categories: Customer Analytics Events IoT / Connected Products Machine Learning Partners Security, Risk, and Compliance Success Stories

Drum roll…  Starting from well over 100 nominations, we are excited to announce the finalists for this year’s Data Impact Awards! Each year, nominees have raised the bar, and this year is no exception. The level of impact that organizations have shown and the variety of use cases are inspiring. From AI models that power…

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Azure Marketplace features Cloudera Customer 360 offering

Categories: Cloud Customer Analytics Data Warehouse Partners

Cloudera’s diverse and expansive partner ecosystem includes major tech companies constantly redefining the industry, consultancies guiding some of the most comprehensive digital transformations, fast-emerging ISVs challenging status-quo, and cloud companies providing unparalleled flexibility and scalability. Individually, these companies deliver great value to customers, so imagine the business outcomes and customer benefits made possible when two…

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The cost of not embarking on a customer 360 strategy

Categories: Customer Analytics Data Warehouse Partners

Gartner’s recently released report “Master Data Management Forms the Basis of a Trusted 360-Degree View of the Customer,” shares the results of an executive survey highlighting several key points, including that customer initiatives, are among CEOs’ top five priorities in 2018. The report includes numerous strategic recommendations and outlines the impact of a Master Data…

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