Category Archives: Customer Analytics

Customer experience, customer 360

Should Marketeers ditch the concept of Millennials as everyone wants to be treated this way, right?

Categories: Customer Analytics Insurance Operational Database

It is very easy to think this may be true as future generations of consumers, such as Gen Z, desire many of the same customer interactions and experiences from brands as millennials.  But lets dig a little deeper into this this question. Even though both of these groups may look young, there are many differences…

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What customer centric corporate culture really means and why it is so important

Categories: Customer Analytics Data Science General Insurance Operational Database

All organizations, big or small, have a unique corporate culture that has been nurtured and mastered over the years. A company’s culture is its basic personality and the essence of how employees interact and work.  It is the sum of company beliefs, ethics, expectations, goals, value and mission. The company culture is normally where brand…

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Doing a 180 on Customer 360 – The Preferred Path to Customer Insights

Categories: Customer Analytics

451 Research Analyst Sheryl Kingstone, and Cloudera’s Steve Totman recently discussed how a growing number of organizations are replacing legacy Customer 360 systems with Customer Insights Platforms (watch the replay here). In this blog post, Sheryl outlines how next-gen CIP applications are delivering a better customer experience, and why businesses are relying on CIPs as…

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Take Customer Experience Back to the Future with Data

Categories: Customer Analytics

Delivering a positive and memorable customer experience is the cornerstone of nearly every organization. Failure to do so negatively impacts a company’s bottom line and reputation. Each year, companies invest millions of dollars in programs and solutions that aim to improve the customer experience and provide valuable customer insights, but what if for the answer,…

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Meet the newest Data Superheros: The Sixth Annual Data Impact Awards Finalists Are…

Categories: Customer Analytics Events IoT / Connected Products Machine Learning Partners Security, Risk, and Compliance Success Stories

Drum roll…  Starting from well over 100 nominations, we are excited to announce the finalists for this year’s Data Impact Awards! Each year, nominees have raised the bar, and this year is no exception. The level of impact that organizations have shown and the variety of use cases are inspiring. From AI models that power…

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