Author Archives: Mitch Gomulinski

Take Customer Experience Back to the Future with Data

Categories: Customer Analytics

Delivering a positive and memorable customer experience is the cornerstone of nearly every organization. Failure to do so negatively impacts a company’s bottom line and reputation. Each year, companies invest millions of dollars in programs and solutions that aim to improve the customer experience and provide valuable customer insights, but what if for the answer,…

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The cost of not embarking on a customer 360 strategy

Categories: Customer Analytics Data Warehouse Partners

Gartner’s recently released report “Master Data Management Forms the Basis of a Trusted 360-Degree View of the Customer,” shares the results of an executive survey highlighting several key points, including that customer initiatives, are among CEOs’ top five priorities in 2018. The report includes numerous strategic recommendations and outlines the impact of a Master Data…

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Turning petabytes of pharmaceutical data into actionable insights

Categories: Data Engineering Enterprise Data Hub General Open Source Software Operational Database

Authors: Mai N. Nguyen, Accenture & Mitch Gomulinski, Cloudera Imagine storing the DNA of the entire population of the US – and then cloning them, twice. That’s the equivalent of 1 petabyte (ComputerWeekly) – the amount of unstructured data available within our large pharmaceutical client’s business. Then imagine the insights that are locked in that…

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