Author Archives: Maneeza Malik

About Maneeza Malik

Maneeza Malik is responsible for Global Vertical Marketing for Financial Services and Insurance at Cloudera. She has worked with banks and insurers across the globe for nearly 15 years. Prior to Cloudera, she spent several years at IBM and ILOG (acquired by IBM).

Banks Use Big Data Analytics and Apache Hadoop to Deliver Contextual Experiences

Categories: Financial Services

Complex Customer Journey Customer interactions have become increasingly complex to map and understand in omni-channel banking.  Ask any bank and they will tell you it is a colossal undertaking. On average, consumers leverage 3-4 channels to interact with their bank – from web chat, mobile apps, devices, call center, IVR, ATM and branch. When you…

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Banks Bolster Regulatory Compliance Initiatives with Apache Hadoop

Categories: Financial Services

The regulatory environment under which financial institutions must operate is undeniably complex.  Over the past five years, regulatory demands have only intensified placing banks under tremendous pressure and scrutiny.  Banks are required to provide more information with greater granularity, accuracy and timeliness than ever before.  Consequently forcing them to address a much bigger problem that…

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